01
We make your business easier to find
We improve how your business appears and how clearly it explains its services across Google, Yelp, pages, content, social channels, and campaigns that fit your market.
Monthly marketing executed by our team
Generate inquiries and follow up on every opportunity
We define what to promote, create the content and campaigns, connect inquiry forms, and measure what generates inquiries. You receive a monthly system that is executed and improved, not a collection of disconnected posts.
Offer and channels defined firstOrganic content and paid campaignsMeasurement, follow-up, and adjustments
We support businesses and professionals across:
What we execute each month
We help people find you, request information, and receive consistent follow-up
Marketing works better when the offer, content, pages, forms, and response process work together. We connect those parts and review what should continue, change, or stop each month.
02
We build the inquiry path
We connect ads, pages, forms, calls, or messages to a clear next step and a way to record every inquiry.
03
We measure and adjust
We review where inquiries come from, what they cost, their quality, whether they receive a response, and which changes may improve the system.
Before publishing or paying for ads
First we define what you will promote and to whom
We review services, packages, approved pricing or ranges, markets, capacity, real advantages, materials, website, profiles, and the current response process. This prevents spending money on an offer that is unclear or that the business cannot fulfill.
Offer and the customer we want to attractCapacity and prioritiesMarkets and channelsResponse and follow-up after the inquiry
Monthly work done by our team
We execute the work that fits your offer and channels
Depending on the plan, our team can manage these components and coordinate them within one working calendar.
Content
We plan topics, write, design, edit, and publish using real photos, video, and business information you approve.
Google, Yelp, and service pages
We improve profiles and pages so customers can find services, service areas, proof, contact information, and the right next step.
Campaigns and landing pages
We configure ads, audiences, creative, pages, and forms around one specific action and an approved budget.
Tracking and reporting
We track sources, forms, campaigns, cost, quality, response, and progress so we can make informed improvements.
Organic content and paid advertising
We build the foundation and use ads when they can accelerate reach
Organic: we strengthen pages, profiles, content, and proof so more people can find and understand the business over time. Paid: we use a separate budget to place a specific offer in front of selected searches or audiences and measure the response.
No channel guarantees a specific number of customers. Demand, competition, budget, offer, reputation, capacity, and response speed all affect outcomes.
The source material behind the marketing
You provide the business reality; we turn it into marketing
We need services, pricing or ranges, markets, capacity, hours, photos, video, promotions, access, and one responsible reviewer. From that material, we write, design, and publish without inventing work, results, credentials, or availability.
Real photos/video or authorized stockCurrent capacity and marketsCorrect access and permissionsOn-time approvals
How each month is managed
Every month has a plan, execution, and clear decisions
We review previous results, capacity, priorities, materials, and business changes.
We prepare the calendar and produce the content, pages, forms, or campaigns for the period.
We publish approved work and verify that ads, pages, forms, and contact paths work correctly.
We compare inquiry volume, cost, quality, and response so we can adjust content, audiences, pages, or follow-up.
Monthly marketing plans
Monthly serviceChoose how much marketing you want us to execute each month
Compare the content, pages, campaigns, and tracking included in each plan. Advertising spend and other third-party services are paid separately when applicable.
Our team plans, produces, publishes, and reviews the marketing foundation each month.
Includes
Initial diagnosisCalendar and contentDesign, editing, and copyLocal profiles when relevantForms and inquiry-source trackingPeriodic reporting and review
Monthly service. Billing frequency and the minimum commitment are shown before purchase.
Our team executes a broader mix of content, ads, pages, and tracking and reviews it in greater depth.
Includes
Everything in Presence and CustomersMore content and videoPaid campaignsLanding pagesEmail or reactivation when relevantExpanded tracking and adjustments
Monthly service. Billing frequency and the minimum commitment are shown before purchase.
Advertising spend, domain, web hosting, apps, outside production, phone service, and other platforms are paid separately when applicable. Billing frequency and any minimum commitment are shown before purchase.
Would you rather learn how to run this side of the business?
Define an offer customers understandCustomers, services, packages, and what each option includes.
Set prices using real numbersCosts, margin, prices, payments, and cash flow.
Build a sales and service processResponse, follow-up, customer care, work steps, and clear priorities.
Learn how to make better decisions about your offer, pricing, customers, follow-up, and organization.
The 14 modules explain how to turn your expertise into a clear offer, set pricing, present the business, find opportunities, respond, follow up, and organize the work. The course does not do the work for you; it teaches you how to understand and apply it.
It is for you if you want to learn before delegating, better understand the work you purchase, or run your business with more control.
It does not teach your trade or replace legal, tax, accounting, or professional help.
Useful business topics for many kinds of businesses
Applicable to businesses and professionals across 13 categories
Comparison
Choose how much of the marketing work you want to delegate
Compare what our team produces and manages in each plan. The selected option shows the applicable scope and billing.
| Includes | Presence and Customers | Customers and Complete Growth |
|---|---|---|
| Initial diagnosis | ✓ | ✓ |
| Content calendar | ✓ | ✓ |
| Design and copy | ✓ | ✓ |
| Short-form video | — | ✓ |
| Local profiles when relevant | ✓ | ✓ |
| Paid campaigns | — | ✓ |
| Landing pages | — | ✓ |
| Search and service-page content | ✓ | ✓ |
| Email or reactivation | — | ✓ |
| Inquiry-source tracking | ✓ | ✓ |
| Reporting | ✓ | ✓ |
| Optimization and adjustments | ✓ | ✓ |
FAQ
Answers before starting marketing
What content do I need to provide?
Service information, markets, prices or ranges, capacity, hours, photos, video, cases, approved promotions, and permissions. Available volume and quality affect the editorial plan.
Is advertising spend included?
No, unless the written scope says otherwise. The monthly fee covers the included strategy, production, setup, review, and optimization work. Advertising spend is paid separately through the applicable channel.
When can I start receiving inquiries?
There is no guaranteed timeline. We first prepare the offer, pages, tracking, and campaigns; then we measure inquiries, quality, response, and conversions and improve from there.
Does Dale Works follow up with inquiries?
Marketing can configure forms, tracking, and flows, but daily handling depends on scope. Remote support can be purchased to execute approved communication and follow-up.
Which channels do you use?
Channels are chosen by business and customer: website, search, Google Business Profile, Yelp, social media, email, campaigns, landing pages, referrals, or other approved channels. Not all apply to every business.
Who approves posts and ads?
The client defines reviewers and approval times. Professional or regulated claims, prices, promotions, credentials, and third-party material require explicit approval.
Which metrics do you review?
Depending on channel: useful reach, traffic, inquiries, source, cost, quality, response time, appointments, opportunities, reported sales, capacity, and trends. Dashboards and results are not fabricated.
Can you work with my current accounts and tools?
Yes, after reviewing access, ownership, security, compatibility, data quality, and restrictions. Large migrations or integrations may require additional scope.
Can I cancel?
Current billing terms, minimum commitment, and service policies apply. Review the purchase summary and policies before paying.
What is my business responsible for?
Providing facts, access, materials, budget, approvals, and capacity; responding to inquiries; fulfilling the offer; maintaining licenses and compliance; and reporting outcomes needed for measurement.
Before you invest, let’s define what we will promote and how inquiries will be handled
We will review your offer, capacity, materials, channels, response process, and goals before recommending the right level of work and advertising investment.