Define what you sell and how you charge
Clarify whom you help, the problem you solve, what each service includes, and how costs, pricing, payments, and profit connect.
Practical course for business owners
Learn how to turn your trade or expertise into a clearer, more organized business.
We teach you, step by step, how to define services, set prices, present your business, find opportunities, respond, follow up, and organize the work. It is useful whether you are just starting or already have customers and need more control.
14 modulesUseful across many industriesNo required homework
Next live group classes
October 6–November 24, 2026
Every Tuesday · 7:00 PM–8:30 PM Central Time
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Eight weeks, one 90-minute class each week. Space is limited.
We support businesses and professionals across:
What you learn how to solve
Learn how to connect your offer, presentation, sales, and operations.
Knowing how to do the work is not enough. You also need to know what to sell, what to charge, how to build trust, how to respond, and how to keep the business organized.
Present your business professionally
Learn what your website, profiles, photos, reviews, materials, rules, and next steps need to communicate.
Generate and handle opportunities
Learn where to find interested people, how to respond, what to ask, how to present pricing, and how to follow up until a decision is confirmed.
Organize the work and decide what comes next
Organize customers, tasks, documents, and responsibilities; review useful numbers; and prepare 30-, 60-, and 90-day priorities.
The foundations apply across many industries
The examples change, but the questions every owner must answer are very similar.
Construction, local services, beauty, healthcare, food, commerce, technology, real estate, and many other industries need a clear offer, sustainable pricing, well-served customers, and repeatable processes.
Useful business topics for many kinds of businesses
Applicable to businesses and professionals across 13 categories
You do not need to have everything figured out before starting
Start with an idea, an informal business, or an operation that already has customers.
You do not need employees, a website, or business-school experience. The course helps you identify what is missing, organize decisions, and prepare a plan you can apply to your situation.
- You are deciding what to offer and whom to help.
- You already do the work, but pricing, messaging, and processes change every time.
- You have customers but need better pricing, follow-up, or organization.
- You want to grow without everything depending on your memory and time.
Three levels of guidance
Choose how much guidance you want while learning.
All three formats cover the same foundations. The digital course lets you move at your own pace, group classes add live teaching, and private sessions apply the content directly to your business.
Digital course
$59.00Learn at your own pace, with no required dates or meetings.
- Who is it for?
- For anyone who wants a complete, simple guide they can watch on their own schedule.
- How does it work?
- 14 modules, approximately 8 hours and 10 minutes, optional tools, and a certificate.
- What is it for?
- To better understand customers, services, prices, follow-up, organization, and growth.
Live group classes
$399.00Follow the course with guidance, hear examples, and clarify general questions live.
- Who is it for?
- For anyone who learns better through explanation and wants a weekly schedule to keep moving.
- How does it work?
- One 90-minute class each week for eight weeks. The digital course and recordings are included.
- What is it for?
- To follow a clear path, understand the topics better, and ask questions that help the whole group.
Next live group classes
October 6–November 24, 2026
Every Tuesday · 7:00 PM–8:30 PM Central Time
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--hours
--minutes
--seconds
Eight weeks, one 90-minute class each week. Space is limited.
Private sessions
$3,750.00We apply the content to your services, pricing, customers, processes, and priorities so you can decide what to address first.
- Who is it for?
- For owners or partners who want to discuss their services, prices, customers, way of working, and priorities.
- How does it work?
- Six private 90-minute sessions. One additional owner or partner from the same business may join.
- What is it for?
- To find problems, organize decisions, and prepare 30, 60, and 90-day priorities.
Website, design, marketing, or administrative work is sold separately.
Choose private sessions →Complete curriculum
14 modules that answer the questions every owner needs to clarify.
Each module answers an important business question. Use the arrows or swipe to see them all.
Swipe to keep exploring→
Optional tools
Use them to make decisions; there is no required homework.
We include simple maps, calculators, templates, and plans so you can apply each topic to your business without submitting assignments.
- One-page customer, services, and business map.
- Simple cost, price, and money calculators.
- Messages, forms, and follow-up.
- Work steps and responsibilities.
- 30, 60, and 90-day plan.
- Completion certificate, not a license.
Choose your level of guidance
No required homework
Compare the three ways to learn
The core content is the same. Choose whether you want to learn independently, join live classes, or apply the course directly to your business.
Compare the three formatsCompare the level of guidance and personalization included in each format.
| Includes | Digital course | Group classes | Private sessions |
|---|---|---|---|
| 14 modules | ✓ | ✓ | ✓ |
| Immediate digital course access | ✓ | ✓ | ✓ |
| Live classes and recordings | — | ✓ | — |
| General live questions | — | ✓ | ✓ |
| Your business reviewed | — | — | ✓ |
| People included | 1 | 1 | Up to 2 |
| Price | $59.00 | $399.00 | $3,750.00 |
Frequently asked questions
Answers before choosing how you want to learn.
Is it for one specific industry?
No. It explains basic topics shared by many businesses. It does not teach technical work or special rules for a licensed profession.
Do I need an existing business?
No. Use it to evaluate an idea, organize informal work, or improve a business that is already operating.
Do I have to submit homework?
No. There is no required homework, project, exam, or work to turn in. The tools are optional.
How long is the digital course?
The main content is approximately eight hours and ten minutes, divided into 14 modules and short videos.
When are the group classes?
The next group date and time appear in the countdown and inside the group class format. Dale Works updates this information when a new group opens.
What happens if I miss a group class?
Classes are recorded for registered students. If you miss one, you can watch the recording, but it does not become a private session.
Do the group classes review my business one-on-one?
No. We answer general questions and use examples. Your business is reviewed only in the private sessions.
How many people does each purchase include?
The digital course and group classes are for one person. Private sessions include up to two owners or partners from the same business.
How do payments work?
The digital course is $59.00. Group classes are $399.00, paid once. Private sessions are $3,750.00 paid in full or four $975 payments, for a $3,900 total with the plan.
Do private sessions include a website, design, marketing, or work done for you?
No. The sessions teach you and help you make decisions; done-for-you Dale Works services are purchased separately.
Is DaleJobs included?
No, unless a written offer clearly says it is included.
Is the certificate a license?
No. It only confirms that you finished the content. It is not an official license or professional certificate.
Does it guarantee customers, sales, or income?
No. Results depend on your business, customers, decisions, and the work you do afterward.
Knowing how to do the work is not enough; you also need to know how to run the business.
Choose the digital course, group classes, or private sessions based on the level of guidance you need.
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